Trust your data again: A
Strategic Data Audit to fix your PostHog setup.
We look at your PostHog setup and your ads tracking. We tell you what’s broken, what’s missing, and how to fix it.
Trust your data again: A
Strategic Data Audit to fix your PostHog setup.
We look at your PostHog setup and your ads tracking. We tell you what’s broken, what’s missing, and how to fix it.
Is this you?
You’re not sure if your PostHog setup is right. You want to send data to your CRM and create custom audiences, but you can’t trust what you
have.
You turned on auto-capture thinking more data is better. Now you have noise instead of
signal. We strip it back to Precision Tracking.
Did you know PostHog has a known issue where Server-Side events sent to Meta can have
the wrong timestamp, breaking your ad optimization? We know, and we fix it.
User Signed Up vs user_signup. Inconsistent naming means your reports break every time
a developer pushes a code update.
Tracking the wrong stuff: page views and button clicks, sure. But did the user finish
onboarding? Did they come back? Did they pay? No idea
If a user signs up on mobile and logs in on desktop, are they counted as two people? In
90% of audits, the answer is "Yes." This inflates your churn and ruins your retention cohorts.
Click IDs aren't captured, so Meta and Google can't match conversions to clicks. Your
ROAS numbers are wrong.
Not sure what you’ve missed, or what to fix
first? You need a Strategic Technical Audit.
Is this you?
You’re not sure if
your PostHog setup
is right. You want to send data to your
CRM and create custom audiences,
but you can’t trust what you have.
You turned on auto-
capture thinking more
data is better. Now
you have noise
instead of signal. We
strip it back to
Precision Tracking.
Did you know PostHog
has a known issue
where Server-Side
events sent to Meta
can have the wrong timestamp, breaking
your ad optimization?
We know, and we fix it.
User Signed Up vs user_signup.
Inconsistent naming
means your reports
break every time a
developer pushes a
code update.
Tracking the wrong
stuff: page views and
button clicks, sure. But
did the user finish onboarding? Did they
come back? Did they
pay? No idea
If a user signs up on
mobile and logs in on desktop, are they
counted as two
people? In 90% of
audits, the answer is
"Yes." This inflates your
churn and ruins your retention cohorts.
Click IDs aren't
captured, so Meta and Google can't match conversions to clicks.
Your ROAS numbers
are wrong.
Not sure what you’ve
missed, or what to fix
first? You need a Strategic Technical Audit.
What you'll get after your Data
Audit
What you'll get after your Data Audit
Conversion Tracking
Audit
Exactly what’s firing, what’s
missing, and what to mark
as conversions.
Gap Analysis
The delta between your
strategy and technical
setup, with severity and
impact.
The 30/60/90-Day Fix
Plan
Prioritized tasks for
dev/marketing with step-
by-step guidance.
Live Delivery
60-minute call with a technical specialist to
walk you through the audit.
Takeaway Package
The full written audit + recording you can
hand to your team or implement with us.
Conversion Tracking
Audit
Exactly what’s firing, what’s
missing, and what to mark
as conversions.
Gap Analysis
The delta between your
strategy and technical
setup, with severity and
impact.
The 30/60/90-Day Fix
Plan
Prioritized tasks for
dev/marketing with step-
by-step guidance.
Live Delivery
60-minute call with a
technical specialist to
walk you through the
audit.
Takeaway Package
The full written audit +
recording you can
hand to your team or
implement with us.
Is this you?
You’re not sure if your PostHog setup is right. You want to send data to your CRM and create custom audiences, but you can’t trust what you
have.
You turned on auto-capture thinking more data is better. Now you have noise instead of
signal. We strip it back to Precision Tracking.
You turned on auto-capture thinking more data is better. Now you have noise instead of signal. We strip it back to Precision Tracking.
You turned on auto-capture thinking more data is better. Now you have noise instead of signal. We strip it back to Precision Tracking.
You turned on auto-capture thinking more data is better. Now you have noise instead of signal. We strip it back to Precision Tracking.
You turned on auto-capture thinking more data is better. Now you have noise instead of signal. We strip it back to Precision Tracking.
A complete guide on how to improve your tracking
Get unbiased feedback from a team that implements data systems
Get specific recommendations to improve your tracking
60 min (1-1 session) included
Get a guide on how to migrate your data to PostHog (bonus)
Technical problem identification
A complete guide on how to improve your tracking
Get unbiased feedback from a team that implements data systems
Get specific recommendations to improve your tracking
60 min (1-1 session) included
Get a guide on how to migrate your data to PostHog (bonus)
Technical problem identification
Most PostHog setups are just "Page Views" in disguise. You need a Data Order of Operations.
We’ve applied this system across companies from $1M to $100M+ in annual revenue.
This audit is built to fix the foundation that makes every other marketing and reporting effort work.
A proven framework:
Our 1-3-5 audit maps your growth strategy to what’s actually measured, then turns those measurements into dashboards your team can use daily.
Order of operations:
We follow a strict Marketing Data Order of Operations—conversion tracking first, then alignment and visibility—so you’re not building on broken data.
Technical depth, not fluff:
GA4, GTM, and optional PostHog reviews, with event-level fixes, conversion mapping, consent mode guidance, channel grouping, and more.
Action-first deliverable:
You get a prioritized 30/60/90-day plan with exact steps for dev and marketing—no vague recommendations.
Implementation-ready:
Whether your team executes or you have us do it, the plan is built to move from audit to action without rework.
Most PostHog setups are just "Page Views" in disguise. You need a Data Order of Operations.
We’ve applied this system across companies from $1M to $100M+ in annual revenue.
This audit is built to fix the foundation that makes every other marketing and reporting effort work.
A proven framework:
Our 1-3-5 audit maps your growth strategy to what’s actually measured, then turns those measurements into dashboards your team can use daily.
Order of operations:
We follow a strict Marketing Data Order of Operations—conversion tracking first, then alignment and visibility—so you’re not building on broken data.
Technical depth, not fluff:
GA4, GTM, and optional PostHog reviews, with event-level fixes, conversion mapping, consent mode guidance, channel grouping, and more.
Action-first deliverable:
You get a prioritized 30/60/90-day plan with exact steps for dev and marketing—no vague recommendations.
Implementation-ready:
Whether your team executes or you have us do it, the plan is built to move from audit to action without rework.
How It Works
Simple, streamlined, and fast. We do the heavy lifting so you can focus on
growth.
How It Works
Simple, streamlined, and fast. We do the heavy lifting so you can focus on
growth.
How is that possible?
We took our standardized diagnostic system—the exact framework we use for $100M+ clients—and made it accessible without the labor costs.
How is that possible?
We took our standardized diagnostic system—the exact framework we use for $100M+ clients—and made it accessible without the labor costs.
Some of the Companies who already implemented our systems
Get insights from the same measurement system powering $500M+ brands like Bobbie (featured by MasterClass).
Some of the Companies who already implemented our systems
Get insights from the same measurement system powering $500M+ brands like Bobbie (featured by MasterClass).
Visions Labs was instrumental in getting our data into a usable format with Looker. They took a hugely complicated scenario and steadily refined it for us so we could make critical business decisions. Would definitely recommend their team! Not only do they have a great attention to details and excellent work ethic, but they are also just a great group of people to work with.
Vision Labs is an integral part of monitoring and measuring our business. Their reporting help us understand where to invest for new customer growth performance. They assist us in providing solution to attribution, tracking, customer behaviour, etc. I highly recommend working with them!
They have been incredibly attentive and detailed from the start. Our sales have more than doubled in less than 18 months. I know that every cent I spend on marketing is being accounted for. We can maximize our marketing dollars in the areas where we achieve the highest ROI.
We've recommended JJ and the Vision Labs team numerous times and they've always managed to continually impress. Time and time again, they've proven their ability to work with clients to collect the right data, organize it in a way that tells a natural story, and display that data in reports that are both easy to read and highly actionable. If your organization is ready to turn "information" into actions that build revenue and results, then you've found your measurement experts...
Visions Labs was instrumental in getting our data into a usable format with Looker. They took a hugely complicated scenario and steadily refined it for us so we could make critical business decisions. Would definitely recommend their team! Not only do they have a great attention to details and excellent work ethic, but they are also just a great group of people to work with.
Vision Labs is an integral part of monitoring and measuring our business. Their reporting help us understand where to invest for new customer growth performance. They assist us in providing solution to attribution, tracking, customer behaviour, etc. I highly recommend working with them!
They have been incredibly attentive and detailed from the start. Our sales have more than doubled in less than 18 months. I know that every cent I spend on marketing is being accounted for. We can maximize our marketing dollars in the areas where we achieve the highest ROI.
We've recommended JJ and the Vision Labs team numerous times and they've always managed to continually impress. Time and time again, they've proven their ability to work with clients to collect the right data, organize it in a way that tells a natural story, and display that data in reports that are both easy to read and highly actionable. If your organization is ready to turn "information" into actions that build revenue and results, then you've found your measurement experts...
Meet JJ Reynolds, Founder of Vision Labs
Vision Labs has managed 5 Billion+ data hits. JJ is also a sought after speaker and creator of
the “Data Order of Operations”
As a leading voice in marketing intelligence, JJ specializes in the technical infrastructure that powers 7- and 8-figure brands.
He is recognized industry-wide for his expertise in PostHog, Looker Studio, Google Analytics 4, and BigQuery. JJ challenges the industry standard of “vanity metrics” by implementing robust data warehousing solutions that allow businesses to own their data, rather than renting it.
Through Vision Labs, JJ has audited and engineered tracking systems for hundreds of companies, from boutique agencies to massive e-commerce operations. His philosophy is simple: If a metric doesn’t change your behavior, it shouldn’t be on your dashboard.
Meet JJ Reynolds, Founder of Vision Labs
Vision Labs has managed 5 Billion+ data hits. JJ is also a sought after speaker and creator of the “Data Order of Operations”
As a leading voice in marketing intelligence, JJ specializes in the technical infrastructure that powers 7- and 8-figure brands.
He is recognized industry-wide for his expertise in PostHog, Looker Studio, Google Analytics 4, and BigQuery. JJ challenges the industry standard of “vanity metrics” by implementing robust data warehousing solutions that allow businesses to own their data, rather than renting it.
Through Vision Labs, JJ has audited and engineered tracking systems for hundreds of companies, from boutique agencies to massive e-commerce operations. His philosophy is simple: If a metric doesn’t change your behavior, it shouldn’t be on your dashboard.
Complete Data Audit
You get our team to review your data and current systems + an action plan
1-1 Results delivery
One of our specialists reviews the Audit with you 1:1, you get to ask questions
Event Audit
What’s firing, what’s missing (form_submit, generate_lead), and which events to mark as conversions
Plus: 60 minutes to ask questions
You can ask any questions to a PostHog Expert in your 1-1 session
Complete Data Audit
You get our team to review your data and current systems + an action plan
1-1 Results delivery
One of our specialists reviews the Audit with you 1:1, you get to ask questions
Event Audit
What’s firing, what’s missing (form_submit, generate_lead), and which events to mark as conversions
Plus: 60 minutes to ask questions
You can ask any questions to a PostHog Expert in your 1-1 session
Everything you need to
know before getting
the offer
My current setup is a disaster. I have thousands of junk events. Is it too late?
It is never too late, and you are not alone. “Auto-capture” usually results in a graveyard of useless events. We specialize in untangling spaghetti data. We will tell you exactly what to delete, what to keep, and how to structure your naming convention moving forward so it stays clean.
What access is needed?
We need “Viewer” or “Editor” access to your PostHog instance and Google Tag Manager (if used). We do not need admin access to your codebase or database. We send a secure access request form immediately after you checkout.
Will this fix my Facebook/Meta Ads matching?
This is a major focus of the audit. We specifically check for the “Timestamp Bug” (a common PostHog issue) and verify that your Server-Side events are sending the correct data to match clicks to conversions. If your ROAS looks wrong, this is usually why.
Everything you need to
know before getting
the offer
My current setup is a disaster. I have thousands of junk events. Is it too late?
It is never too late, and you are not alone. “Auto-capture” usually results in a graveyard of useless events. We specialize in untangling spaghetti data. We will tell you exactly what to delete, what to keep, and how to structure your naming convention moving forward so it stays clean.
What access is needed?
We need “Viewer” or “Editor” access to your PostHog instance and Google Tag Manager (if used). We do not need admin access to your codebase or database. We send a secure access request form immediately after you checkout.
Will this fix my Facebook/Meta Ads matching?
This is a major focus of the audit. We specifically check for the “Timestamp Bug” (a common PostHog issue) and verify that your Server-Side events are sending the correct data to match clicks to conversions. If your ROAS looks wrong, this is usually why.
